Click on a question below to learn more about how the contest works.
I don't have a computer and/or internet access. How can I participate?
The Bake A Difference Contest can be accessed from any public computer with internet access, such as those available for use at the library or an internet café.
How can I enter*?
- By website entry via becel.ca/bake
- By Instagram Submission. You must post an original photo or video of your homebaked goods on Instagram featuring Becel® or Robin Hood® flour and tag @becelca or both @becelca or @robinhoodbaking and include the hashtag #bakeadifference2022
- By TikTok Submission. You must post an original photo or video of your homebaked goods on entrants TikTok feed featuring Becel®, tag @becelca and include the hashtag #bakeadifference2022 in the post caption.
See Official Rules for more details.
How many times can I enter*?
Website Entry: There is a limit of one entry per day per person per email address and phone number as per the Official Rules.
Instagram Entry: Limit of five (5) Photo/Video Submission per person, per Draw Period as per the Official Rules.
TikTok Entry: Limit of five (5) Photo/Video Submission per person, per Draw Period as per the Official Rules.
Bonus Entries: Entrants will receive three (3) Contest bonus entries upon completion of a valid Instagram or TikTok Photo/Video Submission as per the Official Rules.
When do the draws take place?
The Biweekly Draws will occur on October 19, November 3, November 17, December 1, December 15 2022 at approximately 11 am EST.
The Grand Prize draw occurs on January 5, 2023 at approximately 11 am EST.
How does the donation process work?
You buy, we donate! Upfield Canada Inc. and Smucker Foods of Canada Corp. will donate the equivalent amount of Becel® or Robin Hood® flour to community food banks across Canada based on purchases made between October 3 and December 31, 2022, up to a total of 25,000 lb. (11,339 kg). We are now in our third year of working with our partners Food For Life, who continue to support us with their country-wide network of community partnerships to ensure our donations are reaching those who need it most.
How will you use and/or share my information?
Please read the Upfield Canada Legal & Privacy Statement for details.