Click on a question below to learn more about how the contest works

The Bake A Difference Contest can be accessed from any public computer with internet access, such as those available for use at the library or an internet cafe.
1.   By website entry via
2.   By Instagram Submission. You must post an original photo or video of your homebaked goods on Instagram featuring Becel® or Robin Hood® flour and tag @becelca or both @becelca or @robinhoodbaking and include the hashtag #bakeadifference2021.
  See Official Rules for more details.
Website Entry : There is a limit of one entry per day per person per email address and phone number as per the Official Rules.
Instagram Entry : Limit of one (1) Photo Submission per person, per day as per the Official Rules.
Bonus Entries : Entrants will receive three (3) Contest bonus entries upon completion of a valid Instagram Photo Submission as per the Official Rules.
The Bi-weekly Draws will occur on November 3, November 17, December 1, December 15 at approximately 11 am EST.
The Grand Prize draw occurs on January 5, 2022 at approximately 11 am EST.
Please read the Upfield Canada Legal & Privacy Statement for details.